"door to door" Sampling

The most efficient way to reach potential customers through Promoting your products directly into households
Making consumers and potentials trying samples of your products
Visiting tens and hundreds of thousands of households over very limited periods of time
Making the consumers try your products without relying on expensive ad. Campaigns



Definition
”door to door” sampling is made in order to insure the efficient delivery of free samples of a specific product to selected audiences. (The various social classes: A, B, C, C1, & C2)

”door to door” sampling insures the physical, logistical and organizational facilities necessary to conduct this service and keeps in its records all the data and the necessary information.

Goal
The goal is to reach hundreds of thousands of lebanese consumers in the various lebanese areas, over extremely short periods of time. Big field teams are required in similar campaigns. Accurate maps are used reflecting accurate data and areas of distribution.